Big Bags, You are Beautiful

Make some room for the largest member of the Jimmy Joy family: the Plenny Shake Big Bag. This meal replacement shake is community focussed, created together with our fanatic following that made their voices loud and clear through every possible channel. We even spotted an airplane banner the other day, and we’re sorry Hank, but we’re still not ready to marry you… yet. But we did cook up a new shake formula and format. As the famous saying goes: ‘it’s not the size that matters, but what you do with it.’ So, what exactly did we do with this big boy?

We put the ‘pro’ in proteins

The Plenny Shake Big Bag delivers a whopping 27 gram of protein per 400 kcal meal. Proteins are essential nutrients for the human body and play an important role in restoring the body after a good workout, after a long day of work - or after even longer nights without work. Especially athletes, or active people in general, require an elevated intake of proteins due to the increase in muscle masses and sweat loss, as well as the need for the body to repair itself. But also if you aren’t living the fit girl life, increased protein intake can still be beneficial for a number of reasons. Whether you’re vegetarian, or suffering from a lack of energy in these colder, darker days of the year, or just can’t get enough  - I just can’t get enough: the Plenny Shake Big Bag contains enough to fulfil your nutritional needs.

We lowered carbs and sugar

The Big Bag has 34 gram of carbs per meal, of which only 3.2 gram or 4% naturally occurring sugar. The optimized amount of proteins and fats in the Plenny Shake Big Bag made it possible to develop a very tasty and nutritious shake without using maltodextrin and isomaltulose. Maltodextrin is enzymatically derived from wheat and serves as a thickener, preservative, and a little bit as sweetener. Maltodextrin is hydrolyzed to have less than 20%  sugar content, whereas corn syrup solids have more than 20% sugar content. Maltodextrin is approved as a safe food additive by the American Food and Drug Administration (FDA.) It’s also included in the nutritional value of food as part of the total carbohydrate count. Still, you insisted we remove maltodextrin and we delivered. Because unlike your therapist, we really listen when you talk.

We enlarged the packaging

To all the modern-day Cinderellas out there: leave your carbon and plastic footprint at home and tiptoe to the ball! Both as consumers and as producers, we need to minimize our trail of pollution. Our products already have a shelf-life of 12 months, which greatly reduces food waste. On top of that, we also compensate the CO2 of all our transport by planting trees. In 2018 alone, we covered a staggering 329 ton of CO2. To compensate only 1 ton of CO2 emission, 50 trees have to grow for a year, or a 2.3MW windmill has to turn 2.5 hours. Our efforts contributed to a protection project in Bolivia, as a result of which the emitted greenhouse gases no longer had an effect on global warming. Call us teacher’s pets, but we felt like we could do even more. That’s why our new packaging competes in the heavyweight category. You needn’t be a math whiz to understand that larger packages equal fewer packages, which results in the reduction of packaging waste and a happier Mother Earth. So shake what ya earthmama gave ya, but don’t break it.



  • More protein and fats
  • Less carbohydrate and sugar
  • No maltodextrin and isomaltulose
  • Large 2.3kg bag
  • Available in neutral, vanilla and banana

 Get yours here:

Plenny Shake
Big Bag

Buy now

Leave a comment