World Vegan Day: The future of food & Jimmy Joy

We homo sapiens love our planet for its oxygen, lakes, Red Dead Redemption 2 and all the other wonderful things. Our favorite hobby, like other animals, is stuffing our faces with food. But because in 2050 there will be 9.7 billion of us beautiful creatures (L), sustainable dietary habits are more and more important [5]. Our agriculture takes 70% of our water and creates one-third of man-made Co2 emissions because it is so meat-focused [1]. Livestock takes up 26% of the earth’s surface, consumes 75% of crops and produces tons of animal farts [2].

Waste less!

We love food but somehow end up throwing away 88 million tons every year [3]. Food gets wasted at all stages of the food chain, from production to distribution. And avocados intentionally go rotten in the 15 minutes you’re away to walk your dog [4]. But we’re here to help. Jimmy Joy products have a one-year shelf life to reduce food and package waste, so you can walk your dog as long as you like.

Consume what you need!

people are taking up more space physically in other ways as well. Which is a nice way of saying they are getting larger. This is due to overconsumption of food combined with a lack of exercise. The solution is simple: eat just as much as you need, which is roughly 2000 calories per day. All the Jimmy Joy products are designed to give you exactly the right amount of calories in relation to the nutrients according to the World Health Organization. Coincidence? We think not.

Eat plant-based!

We went to great lengths to make the new Plenny Shake and Plenny Drink completely plant-based and lactose-free. Protein is obtained from soy protein isolate and ultra fine oats. According to data from the FAO and United Nations soy takes 2.145 liter of water to produce 1 kg, versus 15.515 liter for 1 kg of beef. We get omega 3 and 6 from golden flaxseed and sunflower oil instead of fish cause we adore those beautiful scaly creatures of the sea. We extract vitamin D from lichen where others often use the fat in sheep wool.

Thank you for saving the planet one meal at a time!

  • Aleksandrowicz, L., Green, R., Joy, E. J. M., Smith, P. & Haines, A. The Impacts of Dietary Change on Greenhouse Gas Emissions, Land Use, Water Use, and Health: A Systematic Review. PLoS One 11, e0165797 (2016)
  • S.R. Nadathur, J.P.D Wanasundara and L. Scanlin (2016), Sustainable Protein Sources: London, United Kingdom: Academic Press is an imprint of Elsevier
  • Food and Agriculture Organization. Food wastage footprint & Climate Change. (2015).

    Delicious, nutritious and sustainable meals

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