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History

Four years ago our founder Joey van Koningsbruggen wondered what it would be like to create food that had both everything that your body needs but is as simple as drinking a glass of water. He didn’t want to worry about spending tons of money on food he still had to cook. The goal was to eat healthy without having to stress about recipes. With the right formula, they soon got themselves fed but also got traction with their friends and friends of friends.