Frequently asked questions


Jimmy Joy pioneers in creating nutritionally complete and sustainable food. We were the first to start in Europe back in 2014 and continue to evolve to this day. Our mission is to make the healthiest meals scientifically possible, while having  minimal impact on the environment and animal well-being. Our healthy, fast, and tasty meals deliver your daily nutritional needs in under a minute, give you energy and save you Plenny of time. Now you can finally start playing the bagpipe or finish your thesis paper on the Propulsion Parameters of Penguin Poop.

Surprise, surprise, Jimmy Joy is made of actual food. It contains everything your body needs to stay healthy, and more importantly, maintain its high level of magnificence. Our plant-based ingredients consist of a fine blend of oats, soy flour, milled golden flaxseed, rapeseed oil and a mix of 27 essential vitamins and minerals. Plenny Shake mango, strawberry and banana also contain real freeze-dried fruit.

Each meal provides a great amount of protein with a complete amino acid profile, an adequate amount of good fats with plenty of omega 3 and 6, slow-releasing complex carbs for energy, low sugar and plenty of fiber to help your digestive system. We know, it’s a  (literal) mouthful.

We currently don’t have any samples available, but our starter pack gets you all Jimmy Joy products to start you off right!

For once, not in China. Not saying there’s anything wrong with making things in China, but our Plenny Shakes are made in our picture-perfect hometown of Amsterdam. Ja zeker, the city of stroopwafels and narrow houses with strange roofs.

Our bars and drinks are manufactured in our other equally lovely European neighbouring countries.

It doesn’t matter how awesome your life is, it can always get more awesome. Or at least easier. Jimmy Joy will help you get all the nutrition you need without any effort whatsoever. No more (or at least less) trips to the grocery store, waiting in line for the cashier, or dishes! And with our subscription service you won’t even have to worry about ordering anymore.

Sorry, that’s confidential.


For virgins, gentle and slow is the way to go. As with any dietary change, our body may need some time to adjust to ''new'' kinds of food. Therefore we recommend to start with replacing one meal a day for the first few days so you can see how your body reacts.

Well that’s the thing: our meals need minimal prepping.

For a 400kcal meal of Plenny Shake, just add two scoops and some water. You can make your shake as dense or watery as you prefer.

Our Twenny Bars and Plenny Drink are even easier: you just need to remove the wrapper or turn the lid.

Wow, calm down. The recommended serving size of Plenny Shake is 400 Kcal a meal. Our Bars and Drinks also contain around 400 Kcal.

No, that would definitely defeat the purpose of eating. Although the duration of satiation can differ per person (depending on build and lifestyle), our experience shows that with our 400 kcal meals you’ll feel full for about 3 to 5 hours.

It is theoretically possible to eat exclusively Jimmy Joy, and we’re happy to report we have customers who have done so or are still doing this. They’re still alive  (phew!), and have - after a long period of 100% Jimmy Joy consumption - had their blood tested which came back with very positive results. Most of our customers use our products for breakfast or lunch though, as these meals are usually not that much of a social affair and more something you just have to get over with. We too enjoy cooking and eating with friends and family, and we wouldn’t dream of taking this away from you (or ourselves for that matter). We encourage our customers to individually find out what works for them.

Although our products are not designed to lose weight with, they can definitely help. With Jimmy Joy meals you’ll always know exactly how many calories you’re consuming, making it super easy to make sure you’re getting the exact amount you need to achieve your body goals!

YUP! Our Plenny Shakes, Plenny Drinks, and Plenny Bars are vegan.


There are no nuts in our product, but there could be traces of nuts in our products. So if you are highly allergic, please do not try them.


Our products don't have any gluten in them, however our oats are processed in an environment where gluten-products are processed as well, so unfortunately we cannot definitely rule out cross-contamination. The oats make up about 30% of the product.


Our products contain significant amounts of soy. If you’re allergic, steer clear!  


Our products are vegan now. So the Plenny Shake, Plenny Bar, and Plenny Drink are lactose-free.

All our ingredients are currently non-GMO.

While none of the ingredients we use are harmful or dangerous to pregnant women, our products are based on the nutritional needs of an average adult. If you’re pregnant (or nursing) you will have different dietary/nutritional needs than the average adult, so we do not recommend you using our products when pregnant or nursing. Please consult with your doctor before doing so.

Our products are based on the nutritional needs of the average adult. Since children have different nutritional needs, we don’t recommend our products for children.

Actually, soy is pretty amazing. Read our blog about it here:


We sell in around 600 Albert Heijn stores in the Benelux, and also in some Spars. Currently we don’t have any physical stores in Australia or New Zealand. However, if you’d like to see it on your shelves then hit us up.

Do mind, our full range of products may not be sold in every store, so do check beforehand.

All of our products have a shelf life of 12 months after production, no more wasting food!

Store Jimmy Joy products in a cool, dark place like a cupboard or pantry and you’ll be fine until at least the mentioned expiration date.

We don’t recommend consuming our products past the expiration date. Try at your own risk!

For our Plenny Shakes we use fully recyclable (plastic) packaging. We definitely have the environment and the amount of waste we produce in mind when we produce and ship our products.

Our Plenny Drinks come in recyclable Tetra Pak® packaging, which consists of 37% recycled carton and a plastic lid/cap.

Our Twenny Bar wrappers are not fully recyclable because of the aluminium lining they contain.


Shipping & Orders

We wrote some really good literature about the topic of subscriptions, read all about it here.

Jimmy Joy Australasia ships to Australia and New Zealand only. If you live outside these countries, then you’ll have to check for yourself!

In Australasia we ship with Australia Post

Golds purchased from Jimmy Joy Australasia has the standard GST included in the price of the product. 

Products being shipped to NZ may be subject to import duty. Customs does not collect duty and GST where the total review payable on any one importation is less than NZ$60. Import duties are calculated on the Customs value of the goods in New Zealand dollars. The goods may also be subject to Goods and Services Tax (GST) of 15% based on the Customs value of the goods, and including the duty (if any) and postal/courier charges. 

Haha nice try! Maybe if you ask nicely :)

We accept Paypal, Visa, Mastercard, American Express, and Apple Pay.

Why of course! Once your order has been processed you will receive a tracking code with which you can follow your order. The tracking becomes active once the order has been picked up by the shipping company responsible for delivering it to you! If you haven’t received a tracking code, don’t hesitate to contact us.

This is something we are working hard to implement. We will be rolling this out in third quarter 2020!

Nor yet I’m afraid. However, if you ask us nicely we can give you a secret code for you and your friend to use. Keep it between us though.

If you ask nicely. Jokes aside, if you’re not happy with your products, just contact us at and we can arrange for your order to be sent back. If it’s a matter of taste and not a mistake on our end, we do maintain a 30-day return policy and accept unopened and undamaged items only. Once we have the order back in our warehouse we will refund you for the remainder of the order.

Did not find an answer to your question? Don’t hesitate to shoot us an email at! We’re happy to help.